Rainbow Band
Image Credit: Soyacincau

In anticipation of next month's Pride month, Apple has launched the Apple Watch rainbow band. It is now officially available for sale in Malaysia.

The bands are part of the “Pride Edition” series and feature a bright and colorful design that consumers can now purchase separately or with the Apple Watch SE and Apple Watch 8.

The Symbol Of The Rainbow Band

Rainbow Band

As a show of support for the LGBTQ+ community, this is not the first time Apple has introduced a Pride-themed strap.

Apple says the band's design symbolizes the beauty and diversity of the community and even features custom laser lettering on the back of the clasp – “Designed with Pride in California.

Apple has also introduced a corresponding Pride dial to match the band's design, which users can download and install on their Apple Watch via their iPhone.

Currently, it appears that these special edition Pride bands are only available for purchase online for RM199. Available in two sizes: 41mm and 45mm.